Cosmic – Helping you to sell more to your existing clients
The Cosmic Rocket Launcher is a business development blueprint to help you to sell more of your product, concept or services to more of your existing customers.
Creating a plan/strategy
This first stage is a comprehensive consultation that will be run by Richard Crawford-Small, our Founder and award-winning consultant. Richard will carry out an ‘ORBIT Analysis’, which is designed to capture: Objectives, Resources, Buy-in, Implementation and Timeline, Testing and Deliverables. The content within this assessment will act as the fundamental foundation for every consecutive stage within the Cosmic Rocket Launcher, and will determine a simple, tried and tested plan that will be well executed by our expert team.
The Orbit Process
A coherent brand
Once the clear plan is determined, it is time to hand over to Russell Turner, our fantastic Creative Designer. Russ has many years’ experience in creating well-defined and coherent branding. Through pack-typing techniques, Russ will help you to uncover your hidden value and achieve a brand that fits with you and your business emotionally, physically and spiritually. He will help you identify your ideal customers and create profiles that ill help define focused messaging as we move through the Rocket Launcher process.
The Branding Process
Consistent, quality content
After the branding stage, it’s time to work on your content. Ruth Zawoda is our Content and Campaign Consultant, and has heaps of experience in creating fresh, original and relevant content in the form of website copy and blog articles. At this time, with the help of the whole team, we will also assess your other content tools such as imagery and video content if this is relevant to your campaign. By the time you finish this stage, your microsite and campaign content will be complete.
The correct channels
It’s all very well having the right content, but if you don’t know how to broadcast it correctly then you are just fighting a losing battle and completely wasting your time! We will help you to focus, choose the right channels for your content, and devise a plan to help you own these channels and be sure that your content is reaching the right people in the places where they are most engaged.
The right channels
There are so many channels that you can choose from and to even try to cover all of them would be an impossible task unless you have a team dedicated to social media interaction 24-7. The key to success is finding the channels that works for you, those that you can take ownership of and dominate.
An effective campaign
Once we have chosen the right channels for broadcast, we can get to work on your campaign. We will help you to determine a clear target and objective for the campaign, segment your database accordingly, and then run your campaign throughout the entire management process. This service will include advert designs, landing pages and thank you pages to make the reporting process as accurate as possible.
The marketing mix
The marketing mix is a fairly defined model but within the activity of promoting we find the elements that can lead to great campaigns. The Communications mix. We call it the marcomms matrix because we mix it up and this allows us to create bespoke solutions for our clients. This creates almost endless possibilities and can be integrated into may of the new ways of delivering the campaigns.